Search Engine Optimization - Brisbane
How to get the best out of Search Engines through SEO?
What is SEO?
How to get the best out of Search Engines through Search Engine Optimization (SEO)? We thrive in delivering genuine, professional and ethical Search Engine Optimization for your web presence. Our company is based Brisbane, Australia and our services extends to global markets.
SEO stands for Search Engine Optimization. A technique used by web specialists to optimise websites and web pagesso that they rank high on search engines such as Google, Yahoo and MSN. So, for an example if you type a keyword that’s most relevant to your business, does your site appear high in search engines? The first thing to search is your own company name (Example: www.example.com). If your company name do not appear first, then you need some serious attention to your website.
Why SEO is so important to you, your business and your website?
- Your website must be visible to your customers and users. Therefore your website must have high rankings in search engines.
- Increase revenue for your business by attracting more visitors from many locations.
- Reduced marketing spend.
- Increased traffic to your website.
- Increased awareness of your brand, products and services.
Simple things you should do right with SEO!
Good, relevant and unique content is the most important thing for any website. Remember "Content is King" for your website. There are many factors that comes with good, quality content in your website, accessibility, usability, availability, site structure, site navigation and many more.
Content is what users can see but how about other content requirements, such as meta tags? Meta tags are commonly required for every web page in your website, they need to be unique to every page, accurately summarized and placed in the HTML code of every page of your website. SEO experts often research, analyze and place these meta-tags precisely.
There are also various free tools provided by search engines to help you better understand your website, structure and your visitors. For an example, Google provide a range of free tools that can help you increase your SEO. Check these out:
- Google Analytics.
- Google Webmaster Tools.
- XML Sitemap.
Your web designer or developer will be able to acquire these tools for you very easily. They are free, why not make use of them.
What not to do with SEO!
SEO can be a great benefit to your site but don't let your site get into the wrong side of the SEO. Your site can be penalized, black listed or even banned by search engines. Here are some examples of unethical search engine optimization:
- Creating doorway pages.
- Hidden links and hiddlen text.
- Duplicating content on pages.
- Purchased links from link farms.
- Stuffing irrelevant keywords on pages.
- You may also want to check out and follow Google Webmaster Guidelines which will help Google find, index, and rank your site.
Our SEO Services include:
- On page optimisation
- Off page optimization
- Link building
- Increase ranking
- Directory Submissions
- Article Submissions
- Social Media Optimization