EDM or Electronic/E-mail Direct Marketing is a marketing tool that is used to communicate a commercial message to potential or existing customers via emails. These emails are sent with the purpose of acquiring new customers or convincing current customers to purchase something. E-mail marketing can be done to either cold lists or current customer database. E-mail increases the response rate of the customers by making the purchase easy and fast. We at Maybray Digital can take your business to a new level with experienced Electronic Marketing executives.
Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, which may be text, HTML or rich media, look like web-based ads rather than typical email messages. A number of elements make direct email marketing different from spam or other less sophisticated email campaigns.
We help you target your customers and make customized offers through EDM. Using email for marketing cuts out your expensive part: the paper. It indeed is the most cost-effective and popular medium of advertising. Your website can reach anyone in the world who has Internet access. This allows you to find new markets and compete globally. With the website, customers can know about your products, even when your office is closed.
The popularity helps both small and big businesses to send messages about their products and services to limitless potential clients. By writing an advertisement in your own words and posting it online, you can keep your customers informed all the time.
A good direct marketing campaign can actually work well to create your brand in the market. After sending emails to a certain group of people, our marketing executives repeat the process; and by doing this, people start recognizing and remembering your company’s name and brand. It is best for those who have limited funds and for those who have just started up their business. We help them come up with best possible results in this competitive market.
The Return on Investment (ROI) from electronic marketing can far exceed that from traditional marketing strategies. Whether you are a “bricks or mortar” business or a concern operating purely online, the Internet is the force that cannot be ignored. It is undoubtedly the best means of reaching millions every year.
Electronic marketing facilitates two-way communication between companies and consumers. Companies depend on the response of their consumers and operate accordingly. With electronic marketing, responses can be analysed in real time and campaigns can be tweaked continuously. It creates new opportunities to seize strategic competitive advantages. Initial failure can turn into a successful campaign if results are tracked and measured over time.
Maybray Digital Pty. Ltd.
Level 1, 16, McDougall Street,
Phone: ++61 7 3814 2909